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ModaMortgages has appointed George Morgan as business development manager for the Midlands, East Anglia and South Yorkshire regions.

George is the latest addition to the lender’s expanding sales team and brings a wealth of experience to the role having worked in mortgage advisor roles at Create Finance and the Finance Advice Centre. He's also been involved with coaching and training brokers.

George said: "I'm looking forward to bringing a fresh new approach to managing broker relationships and working for a well-funded and secure bank.

“The experience I gained working as a mortgage advisor, including helping brokers with limited company and self-employed customers, will stand me in good stead and I’m looking forward to being able to apply this knowledge to my new role.

“I know a lot of the mortgage broker firms in the area and I love going to different places and meeting new people. My previous roles mean I can see things from both sides of the fence, so I’m excited to use this different perspective of things to bring a fresh new approach to my broker relationships.”

Darrell Walker, ModaMortgages’ director of sales and distribution, added: “While I’ve been putting our sales team together, I’ve been looking for people who are honest, sincere, hardworking, tenacious and who're prepared to go above and beyond the call of duty.

“George has all of these qualities and more. He adds another dimension to a team which is full of talent and good people who’ll give it everything they’ve got to help brokers find the solutions their customers need. I've no doubt he’ll help us in our journey to deliver our smarter, faster and simpler buy to let proposition to the intermediary market.”