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Chetwood Financial has appointed Roselle Allsop as its new director of marketing.

Founded in 2016, Wrexham-based Chetwood Financial is a digital bank that has multiple consumer products and is soon to launch ModaMortgages, a new specialist buy to let mortgage lender.

Roselle has more than 23 years’ experience in marketing within financial services, including several roles at senior management level, providing strategic direction, setting strategy, and specialising in brand creation.

She's played an instrumental role in developing some of the UK’s leading specialist lender and challenger bank brands. These include the award-winning brands Precise Mortgages, Charter Savings Bank and Charter Court Financial Services. Allsop was also fundamental in the nurturing and growth of the FTSE 250 brands OneSavings Bank (OSB), Kent Reliance for intermediaries and InterBay Commercial.

As well as overseeing the marketing strategies for each of the Chetwood brands, Roselle will lead on the marketing for the new ModaMortgages proposition, building upon the brand creation work she has carried out as a consultant in the last 12 months.

ModaMortgages is to be the home of ‘smarter, faster, simpler’ buy to let mortgages. Working exclusively through intermediaries, ModaMortgages will lend to a wide variety of landlords, including small and large portfolios, limited companies, individuals, and first-time landlords.

In September 2023, Chetwood announced Ian Lonergan as its new group chair. Ian was previously CEO and founder of Precise Mortgages, which grew to be one of the largest BTL and residential specialist mortgage lenders in the UK. Meanwhile, Darrell Walker, who previously worked at OSB, Prestige Finance and Interbay Commercial, was revealed as ModaMortgages’ head of mortgage sales and distribution last November.

Roselle said: “I’m delighted to officially join Chetwood Financial. It’s a really exciting time for the company – with several consumer-facing products already established, and the new ModaMortgages proposition launching soon, there's a huge amount happening, and the future looks very bright. I'm looking forward to applying my financial services marketing experience, particularly in the mortgage space, to help grow the Chetwood name and reach more and more customers.”

Chetwood’s founder and CEO, Andy Mielczarek, added: “It is great to welcome Roselle to the Chetwood team. Her experience across many renowned financial services brands will be a great asset to us, and her knowledge of how to build successful brands will undoubtedly help as we roll out the ModaMortgages propositions. We have a big year ahead and Roselle will play a key role in helping us execute our bold plans for the future.”